Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)
Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
Texting takes up 14.1% of cell phone users’ time. (Nielsen)
90% of all text messages are read in under 3 minutes. (Connect Mogul)
Text messages are read on average in under five seconds. (SlickText)
We also experimented a few texting product ideas at AppFolio and it was a sweeping success. The first was texting tenant portal activation; the second was a NPS texting survey for our customers' vendors.