Texting

The New Way of Product Marketing

Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)

Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)

Texting takes up 14.1% of cell phone users’ time. (Nielsen)

90% of all text messages are read in under 3 minutes. (Connect Mogul)

Text messages are read on average in under five seconds. (SlickText)

We also experimented a few texting product ideas at AppFolio and it was a sweeping success. The first was texting tenant portal activation; the second was a NPS texting survey for our customers' vendors.

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